Case Study
Designing for Families, Schools and Donors
The Kansas City Zoo needed a digital presence as dynamic as the Zoo itself. Families, schools, and donors all relied on the site, but it buried key info and struggled with navigation.
Providing Clarity for UX
Unraveling complexity
Most experience initiatives start messy. There are assumptions, competing perspectives, and different opinions about what real issue even is. The work starts by unraveling it—asking questions, digging into context, and making sense of what matters. Without that, it’s very easy to solve the wrong problem well.
I’ve led UX work on projects with lots of moving parts and multiple layers. I see my role as bringing structure to that complexity, keeping decisions grounding and keeping the work focused on the right things. The endgoal is clarity and design that solves the right problems.
Case study
An Ecosystem of Eligibility
The NAIA Eligibility Center is the gateway to college sports for 40,000 student-athletes every year — but students are just one piece of a much bigger puzzle.
Case Study
Understanding Transit from a Rider's Perspective
The Kansas City Area Transportation Authority wanted to go beyond satisfaction scores and demographics to truly understand the rider experience.
Brands big and small
A selection of teams and organizations I’ve worked with.
