Case Study
Designing for Families, Schools and Donors
The Kansas City Zoo needed a digital presence as dynamic as the Zoo itself. Families, schools, and donors all relied on the site, but it buried key info and struggled with navigation.
Clarity Isn’t Accidental
First, find the real problem
Most experience initiatives start messy. Assumptions, competing perspectives, nobody quite agreeing on what the real problem even is. Get that part wrong and you can end up solving the wrong problem — even though you solved it well.
The further into a project you get, the fewer surprises there should be. That's how I think about UX: a narrowing process, where good early work pays off in decisions that are faster, cleaner, and easier to stand behind. The approach shows up differently on every project. Take a look.
Case study
An Ecosystem of Eligibility
The NAIA Eligibility Center is the gateway to college sports for 40,000 student-athletes every year — but students are just one piece of a much bigger puzzle.
Case Study
Understanding Transit from a Rider's Perspective
The Kansas City Area Transportation Authority wanted to go beyond satisfaction scores and demographics to truly understand the rider experience.
Brands big and small
A selection of teams and organizations I’ve worked with.
