Case Study
Designing for Families, Schools and Donors
The Kansas City Zoo needed a digital presence as dynamic as the Zoo itself. Families, schools, and donors all relied on the site, but it buried key info and struggled with navigation.
Untangling Complexity
Ask the right questions. Find the right solution.
Many experience initiatives begin messy — half-formed ideas, assumptions, competing perspectives on what the real problem even is. Whether it’s in the role of leader, researcher, or designer, it’s my job is to cut through the noise and provide the vision for what the end goal should really be.
Keeping a user-focused mindset has always proven to be the best way to get there. Walking in our users’ shoes and arming ourselves with solid evidence pays off in decisions that are faster, cleaner and easier to stand behind. Every project is different, of course, but that thread is always the right one to follow.
Case study
An Ecosystem of Eligibility
The NAIA Eligibility Center is the gateway to college sports for 40,000 student-athletes every year — but students are just one piece of a much bigger puzzle.
Case Study
Understanding Transit from a Rider's Perspective
The Kansas City Area Transportation Authority wanted to go beyond satisfaction scores and demographics to truly understand the rider experience.
Brands big and small
A selection of teams and organizations I’ve worked with.
